We studied the Impact of AI Search on SEO Traffic. Here’s What We Learned
Artificial intelligence (AI) is reshaping the digital landscape and we have examined how this influence affects SEO traffic. Zinavo's research shows that traditional keyword ranking is no longer the sole driver of visibility. AI-generated answers and featured snippets are taking center stage, shifting organic click-through rates, especially for informational queries.
✅ Key Findings from Our Study:
🔹 AI overviews in Google reduce traffic to top-ranked pages by up to 30%
🔹 Long-tail, intent-focused content outperforms generic keyword-stuffed articles
🔹 E-A-T (Expertise, Authority, Trust) is more critical than ever for ranking
🔹 Visual and structured data gain higher exposure in AI search results
🔹 Websites with clear, concise answers see better retention in AI-driven SERPs
Content that is valuable and authoritative will be the future of search engine optimization.
📢 Are you curious about how AI search affects the traffic to your website?
Read our full blog: https://www.zinavo.com/blog/we-studied-the-impact-of-ai-search-on-seo-traffic-heres-what-we-learned.html
Check out "What We Learned" and discover actionable strategies for future-proofing your SEO. 🚀🌐
For More Information:
Call us: +91 80-35694395
Whatsapp us : +91-7760245945
Mail: info@zinavo.com
Website: https://www.zinavo.com
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