The Importance of Search Engine Optimization (SEO) Even During Paid Advertising
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Search engine optimization (SEO) has become one of the most important aspects of digital marketing today. While paid advertising can bring quick results, it often comes with high costs that may not always yield long-term benefits. On the other hand, SEO focuses on improving organic traffic by optimizing website content so that search engines like Google rank them higher in their search results pages. This means that when people are searching for information related to your business, they are more likely to find your site at the top of the list. Here are some reasons why SEO is important even while running paid promotions: Cost Effectiveness: One major advantage of SEO over paid promotion is its cost-effectiveness. With SEO, businesses don't have to pay each time someone clicks through to their site; instead, they only need to invest in making sure their site ranks highly organically. Over time, this investment pays off because once a site achieves a good ranking, it ...